Selected Work – adjuyandkidt

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2024 — Speculative Design, Participatory Futures

Genang Rampai

Challenge

Making a 500-year earthquake risk along the Lembang Fault legible through the culture that already lives with it.

Services

Research, speculative design, exhibition

Role

Researcher & concept lead

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2019 — Speculative Design

Unresolved Hybrid Identity

Challenge

Asking what a decolonised nation’s visual identity looks like when it’s authored, not inherited.

Services

Speculative design, research, exhibition

Role

Concept, design & research — MA Thesis

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2021 — Brand Identity

Update Status Brand Identity

Challenge

Update Status needed a rebrand that narrowed its focus to MSM sexual health outreach and swapped its dated look for something friendlier and easier to trust.

Services

Brand identity, illustration system, brand messaging, motion graphics guidelines, social content templates, website redesign

Role

Executive Art Director, via Percolate Galactic

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2020 — Brand Identity

Springster Warna-Warni Waktu

Challenge

Teenage girls in Indonesia needed content that could rebuild self-esteem worn down by beauty standards and comparison, in a format they’d actually want to watch.

Services

Character design, brand identity, animation direction, web series concept, campaign design, illustration

Role

Executive Art Director, via Percolate Galactic

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2019 — Illustration

The Guardian — Refugee Journalism Project

Challenge

Illustrate a real contributor’s story for a journalism initiative supporting displaced and migrant media professionals.

Services

Editorial illustration

Role

Illustrator

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2019 — Illustration

Time Out London Cover Competition

Challenge

Design a magazine cover answering the theme “Your London: how do you see the city?” for Time Out’s 50th anniversary competition.

Services

Editorial illustration, cover design

Role

Illustrator

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2015–2016 — Brand Identity

Brodo Brand Identity

Challenge

Brodo’s visual identity needed to catch up with a growing e-commerce and franchise business.

Services

Brand identity, packaging, print collateral, UX/UI

Role

Art Director & Graphic Designer

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2014 — Brand Identity, Illustration

Brodo Illustrated Infographic

Challenge

Shoes alone don’t sell an outfit, so Brodo needed content that helped customers picture the whole look.

Services

Illustration, infographic design

Role

Illustrator (Art Direction with Fikri Gustin)

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2016–2017 — Brand Identity

Kiwari Farmers Brand Identity

Challenge

A coffee-farmers collective practicing sustainable farming needed a brand and packaging system to match.

Services

Brand identity, packaging design

Role

Co-Founder & Creative Director

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2014 — Brand Identity, Illustration

Little Subway — Open Barn Visual Identity

Challenge

Little Subway Sip & Dine needed a fun, attention-grabbing identity for its Open Barn soft-opening event.

Services

Illustration, watercolor, branding, event identity

Role

Art Direction & Illustration

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2017 — Initiative Project, Illustration

Index of Loneliness

Challenge

How do you make an invisible psychological experience, loneliness, visible and easy to relate to?

Services

Illustration, watercolor on paper, research

Role

Illustrator & Researcher

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2013–2018 — Initiative Project, Illustration

Picture Book

Challenge

Replace with a one-line summary of what the book is about.

Services

Illustration, long-form storytelling

Role

Concept, illustration & design

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2015–2016 — Illustration

Various Illustration

Challenge

Adapt illustration style and technique across very different independent briefs, from a band’s mini concert to a feature film’s concept art.

Services

Illustration, concept art

Role

Illustrator

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2022 — Brand Identity

Percolate Anniversary Project

Challenge

Turning the studio’s own creative rigor inward for a milestone year.

Services

Brand identity, creative direction, production

Role

Executive Art Director

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2022 — Art Direction

Jhon Hacker

Challenge

Replace with a one-line summary of the creative brief.

Services

Art direction

Role

Art direction

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Design, research & futures — made together.

Tokyo, JP — JST