A guide to matching pants with Brodo shoes, made to give customers a clearer picture of how to wear the product, not just buy it.

Brodo relied heavily on its website and social media to keep customers engaged, and the team wanted more original content to drive traffic. Since a pair of shoes is only ever part of an outfit, the idea was to show customers how to style Brodo shoes with the rest of their wardrobe.

The result is a long-form illustrated infographic pairing hand-painted watercolour figures with specific Brodo shoe styles, organised by bottom-wear category: chinos, denim, cargo, trousers, sweatpants, suits and shorts. Each section shows three outfit variations alongside the matching shoe options, so the guide doubles as a styling reference and a product catalogue.

The guide was published on Brodo’s website as shareable content, styled to work as both an educational piece and a soft product showcase across the collection.

The shoe is never the whole outfit.

It was a chance to put illustration to practical use, turning a styling problem into content that also did a selling job.