← Selected Work

2022 — Brand Identity — Percolate Galactic

Percolate Anniversary Project

Background & Challenge

An internal brand project marking a milestone year for Percolate Galactic, the Jakarta studio where I led the design team as Executive Art Director.

Percolate Galactic is a Jakarta-based creative studio delivering brand, digital, and motion work for clients including Disney, MTV, Google.org, GIPHY, and Cartoon Network. Marking an anniversary meant turning that same creative rigor inward, onto the studio’s own identity.

Research & Process

We just had fun in the process and gleaning what define as a studio. A curated and acquired taste. We deliver the surprise box for retaining clients and friends.

Studio production process — replace with your own caption.

Research & Process

Turning design into tactile and tangible product.

Studio production process — replace with your own caption.

Outcome & Gallery

Describe what the anniversary project produced — campaign, film, identity system, event — and how it was received internally or externally.

Percolate Anniversary Project — large image

Reflection

Even the studio’s own brand deserves the discipline we bring to a client’s.

What did directing a project for the studio itself, rather than a client, change about the process? Replace with your own reflection.

Credits

Executive Art Director — Muhammad Fajrur Rahmat
Studio — Percolate Galactic, Jakarta
Year — 2022

Design, research & futures — made together.

Tokyo, JP — JST